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    How AI is Shaping Content Management Today

    Posted Dec,12 2023

    Content management is the process of organizing, storing, and retrieving digital content. With the advent of AI, content management has evolved to become more intelligent and efficient. AI-powered content management systems can analyze, categorize, and tag images, personalize and create content more quickly, and identify content gaps so businesses can capture more traffic and increase revenue and conversions.

    There are several AI-powered content management systems available in the market. Here are some examples:

    Enterprise Content Management (ECM): ECM is an AI-powered content management system that enables companies to reduce their processing times and costs by more than 50% and makes it easier for employees to find relevant information.

    Content Services and Intelligent Information Management (IIM): Content Services and IIM offer modular, intelligent, and accessible content management practices that meet modern organizational needs more effectively.

    SharePoint: SharePoint is a premium offering that brings AI, automation, and added security to your content experiences, processing, and governance. With a rich amount of content service tools available, you can automate normally mundane tasks, safeguard, secure, and manage sensitive data and information, or create net new content from metadata.

    CMS Hub: CMS Hub is a content management system that has AI baked in. With AI content assistant in CMS Hub, you can write or rewrite blog content to make it more engaging in just a few clicks or generate a headline for your landing page.

    Moreover, AI-powered content management systems offer several benefits, such as:

    • Improved efficiency: AI-powered CMS can automate mundane tasks, such as tagging and categorizing images, and identifying content gaps, which can save time and reduce costs.
    • Personalization: AI-powered CMS can analyze user data to personalize content and create more engaging experiences for users.
    • Increased revenue: AI-powered CMS can identify content gaps and opportunities, which can help businesses capture more traffic and increase revenue and conversions.
    • Enhanced security: AI-powered CMS can safeguard sensitive data and information and prevent unauthorized access.
    • Improved decision-making: AI-powered CMS can analyze large data sets and provide insights that can help businesses make better decisions.

    However, there are several challenges of using AI-powered content management systems. Here are some of the most common ones:

    • Data quality: AI-powered CMS relies on high-quality data to function effectively. Poor data quality can lead to inaccurate results and poor decision-making.
    • Data privacy and security: AI-powered CMS can store and process sensitive data, which can pose a risk to data privacy and security.
    • Integration with legacy systems: AI-powered CMS may not integrate well with legacy systems, which can lead to compatibility issues and additional costs.
    • Lack of transparency: AI-powered CMS can be opaque, which can make it difficult to understand how decisions are made and how data is processed.
    • Cost: AI-powered CMS can be expensive to implement and maintain, which can be a barrier to adoption for some businesses.